Hello 👋🏼 , I’m Payal (Paa-yel), based in Austin, TX

A design-obsessed problem solver, transforming chaos into smooth, user-friendly experiences with a dash of creativity.

5 years of experience designing intuitive experiences for B2B, SaaS, and B2C products.

5 years of experience designing intuitive experiences for B2B, SaaS, and B2C products.

5 years of experience designing intuitive experiences for B2B, SaaS, and B2C products.

BRANDS I HAVE WORKED WITH

CASE STUDIES

COMBE

Shipped

Just For Men

B2C | E-commerce |
Responsive •
Design Thinking •
UX Research

Optimized the website by leveraging AI to streamline product discovery, shade matching and enhance product education across its users.

LENNAR

Shipped

Inventory Book

B2B2C | Real Estate |
UX Research • Visual Design

A seamless, invite-only platform that empowers investors to browse properties, submit bids, and track approvals-all in one place, reducing the manual work by 90%

🔒

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RECKITT

Shipped

Intranet Portal

B2B | Retail |
UX Research •
Design Thinking •
Visual Design

Transformed and modernized the web portals to improve user work flows, operational efficiency and build intuitive inventory management capabilities.

🔒

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VMWARE

Shipped

Manager's Guide

Sales |
Mobile App •
iOS •
Android •
UX •
Visual Design

An application for sales managers that significantly enhances productivity, boosts sales, monitors risks and delivers a seamless on-the-go experience.

🔒

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OTHER PROJECTS

  • Project Lead

    Exalt / The Gratitude App

    An app designed to foster positivity in a challenging world by encouraging users to share uplifting content, build supportive communities, and express gratitude, thereby creating a meaningful and positive impact.

  • Individual Contributor

    VMware / Sales360

    Revamped the UI of VMware's Sales360 app for sales representatives, enhancing their ability to track goals, identify potential customers, close sales deals, and access relevant data while on the go.

  • Project Lead

    Reckitt / Schiff

    Proof of Concept: Revamped the UI/UX for Schiff Vitamins, aiming to improve product discoverability, enhance the rewards program, and offer a guided experience to reduce drop-off rates and increase user engagement.

Project Lead

B2C | E-commerce | Mobile-First

Reckitt / Schiff

Revamped the website, for improved product discoverability, cross-sell SKUs, highlight the rewards program, and offer a guided experience for better user engagement.

Project Lead

B2C | Social Media | iOS

Exalt / The Gratitude App

An app designed to foster positivity with engaged scrolling, creating and sharing uplifting content, build supportive communities, express and collect gamified gratitude within community.

Individual Contributor

B2B | Sales

VMware / Sales360

Revamped the Sales360 app for sales representatives, enhancing their ability to track goals, identify potential customers, close sales deals, and access relevant data while on the go.

WORK EXPERIENCE

Oct, 2024 - Current

UI/UX Volunteer | ClearBlade Inc, Austin, TX

Apr, 2023 - Current

Design Mentor | ADPList

Jan, 2022 - Oct, 2022

Director, Product Experience | Mindstix Software Labs, India