Hi, I'm Payal!
A passionate product designer with a knack for solving complex problems and crafting intuitive, user-centered experiences that drive engagement and business success.
WORK EXPERIENCE
ClearBlade Inc., Austin, TX
User Experience Designer
| July 2024 – Jan 2025
Redesigned ClearBlade, Inc.’s website, enhancing responsiveness to improve brand identity, user engagement, discoverability, and conversions
Launched case study pages to showcase product adoption, key achievements, and demonstrate the impact and value of the company's offerings
Optimized the website for SEO for improving search engine rankings, driving organic traffic, and increasing visibility
Mindstix Software Labs, India
Director, Product Experience
| JAN 2022 - OCT 2022
Owned 8 client projects across the USA, UK, and India, defining UX vision, strategizing product roadmaps, developing prototypes for POCs. Grew the design team from 13 to 22 in 6 months, enhancing team efficiency and supporting business growth
Designed a 0 to 1 enterprise application for Lennar USA, reducing manual home inventory consolidation by 90%, by leading user interviews, constructing information architecture, mapping user journeys and collaborating with product managers
Spearheaded the mobile-first redesign of Just For Men’s global website, incorporating AI-driven product discovery and shade matching feature, enhancing the overall user experience and driving 40% organic growth and a 10% reduction in bounce rates
Lead, User Experience
| JAN 2021 - DEC 2021
Led a team of 6 designers for 5 VMware projects, overseeing project allocation, requirement gathering, and end-to-end execution
Achieved a 50% increase in user productivity and a 80% reduction in task completion by spearheading the design and execution of VMware B2B sales apps, integrating real-time features (account monitoring, team tracking, analytical data visualizations) to enhance productivity and efficiency. Collaborated with developers on mockup walkthroughs, user flows and user interactions
Enhanced the iOS app experience for Exalt, a social-media platform, by integrating thumb friendly gestures, personalization, smart onboarding, and micro-interactions, resulting in a 7% increase in download rate and a 33% boost in retention
User Experience Designer
| AUG 2019 - JAN 2021
Drove a 25% increase in sales rep efficiency by designing an end-to-end data-driven B2B (iOS/Android) sales application for Rubrik’s Palo Alto team, enabling field reps to efficiently update deals and opportunities
Transformed Reckitt’s enterprise inventory management platform using an agile, user-centered design process, conducting UX research, creating personas, designing high-fidelity wireframes and visuals, and performing usability testing
Audited and conceptualized a functional refresh for Schiff Vitamins USA, a B2C e-commerce platform, integrating gamified reward experiences, cross-selling product recommendations, and a faster checkout journey
HumanX, India
User Experience Designer
| OCT 2018 - JUL 2019
Transitioned from intern to a full-time role in just 3 months due to strong performance and contribution
Collaborated with a senior designer to brainstorm and construct a comprehensive solution for a fintech client, increasing user
engagement by 18-22%
Redesigned the Bank of Baroda, India mobile responsive B2C dashboard, improving user flows, information architecture, and UI. Designed the Sustainable Development Goals Online (SDGO) landing page for Taylor & Francis group, UK
Lokusdesign, India
Design Intern
| MAY 2017 - JUL 2017
Collaborated with senior designers to create renderings, immersive exhibit layouts and interactive displays
ACCOMPLISHMENTS
ADPList - Top-rated design mentor with over 90 mentees spanning across 6 different countries
Top 1% mentor recognition (Jan 2025)
EDUCATION
Srishti Institute of Art, Design and Technology
JUL 2014 - MAY 2018
Bachelor Of Design / Product Design
SIDE PROJECTS
JAN 2018 - PRESENT
Conceptualized logo and refreshed brand identity for an engineering company
Created custom digital illustrations for wedding invitations and save-the-date designs
SKILLS
User Experience, User Interface, Interaction Design, Visual Design, User-Centered Design, Storytelling, Design Systems, User Research, Usability Testing, Design Thinking, A/B Testing, Prototyping, Agile Methodology, Cross-collaboration, Leadership, Team Management
TOOLS
Figma, FigJam, Miro, Sketch, Framer, Zeplin, Invision, Framer, Adobe Photoshop & Illustrator, JIRA, Procreate, HTML, CSS