Hi, I'm Payal!
A passionate product designer with a knack for solving complex problems and crafting intuitive, user-centered experiences that drive engagement and business success.
WORK EXPERIENCE
ADPList & ClearBlade Inc., Austin, TX
Mentor & Volunteer
| APR 2023 - PRESENT
Relocated to the U.S. in January 2023 and volunteered with ClearBlade, Inc., Austin TX, to redesign the website, enhancing brand identity, boosting user engagement, and improving discoverability to drive conversions and build brand trust
Mentored 89+ designers across 7 countries on ADPList, providing guidance to professionals from entry to senior level
Mindstix Software Labs, India
Director, Product Experience
| JAN 2022 - OCT 2022
Led 8 client projects across the USA, UK and India, conducting requirement gathering for 12+ clients to define UX vision,
strategize product roadmaps and develop POCs. Facilitated design thinking workshops for non-designer stakeholders, fostering collaboration and driving objective solutions
Orchestrated 5+ user interviews, defined user flows and partnered with product managers to design an enterprise application for Lennar USA, reducing sales inventory consolidation and investor-sharing effort by 80%
Optimized Just For Men’s global website, incorporating AI-driven product discovery and shade matching, enhancing the guided user experience and driving 40% organic growth and 10% reduction in bounce rates
Fostered a seamless agile design process within the internal team, ensuring high-quality work and smooth developer handoffs
Led team growth from a 13 to a 22 designers in 6 months through tactical recruitment and retention initiatives, improving team productivity and meeting business goals
Lead, User Experience
| JAN 2021 - DEC 2021
Co-led a team of 13 designers, managing product allocation, requirement gathering, and project execution for the VMware account.
Achieved a 50% increase in user productivity and a 80% reduction in task completion by spearheading the design and execution of VMware B2B sales apps, integrating real-time features (account monitoring, team tracking, analytical data visualizations) to enhance productivity and efficiency. Collaborated with developers on mockup walkthroughs, user flows and user interactions
Enhanced Exalt’s iOS social media app experience by integrating thumb friendly gestures, personalization, smart onboarding, and micro-interactions, resulting in a 7% increase in download rate and a 33% boost in retention
User Experience Designer
| AUG 2019 - JAN 2021
Drove a 25% increase in sales rep efficiency by designing a data-driven B2B (iOS/Android) sales application for Rubrik’s Palo Alto team, enabling field reps to efficiently update deals and opportunities
Audited and conceptualized a functional and visual refresh for Schiff Vitamins USA, a B2C e-commerce platform, integrating
gamified reward experiences, cross-selling product recommendations, and a faster checkout journey
HumanX, India
User Experience Designer
| OCT 2018 - JUL 2019
Transitioned from intern to a full-time role in just 3 months due to strong performance and contribution
Collaborated with a senior designer to brainstorm and construct a comprehensive solution for a fintech client, increasing user
engagement by 18-22%
Redesigned the Bank of Baroda, India mobile responsive B2C dashboard, improving user flows, information architecture, and UI. Designed the Sustainable Development Goals Online (SDGO) landing page for Taylor & Francis group, UK
Lokusdesign, India
Design Intern
| MAY 2017 - JUL 2017
Collaborated with senior designers to create renderings, immersive exhibit layouts and interactive displays
EDUCATION
Srishti Institute of Art, Design and Technology
JUL 2014 - MAY 2018
Bachelor Of Design / Product Design
SIDE PROJECTS
JAN 2018 - PRESENT
Conceptualized logo and refreshed brand identity for an engineering company
Created custom digital illustrations for wedding invitations and save-the-date designs.
SKILLS
User Experience, User Interface, Interaction Design, Visual Design, User-Centered Design, Storytelling, Design Systems, User Research, Usability Testing, Design Thinking, A/B Testing, Prototyping, Agile Methodology, Cross-collaboration, Leadership, Team Management
TOOLS
Figma, FigJam, Miro, Sketch, Zeplin, Invision, Adobe Photoshop & Illustrator, JIRA, Procreate, HTML, CSS